Why hire an experienced interim or fractional leader for your team?
Move Faster. You’re impatient. Recruiting staff takes time. An interim leader gives you a quick start.
New Ideas. Fresh thinking from other companies and industries will boost creative solutions.
Candid Advice. You typically don’t get from an insider.
Complement Skills. No one is great at everything. Support and strengthen you and your team with an experienced leader.
Save Money. Just pay for the time and expertise you need.
Expanded Network. Ability to connect to a robust network built over many years.
Tackle Your Constant “Firsts.” All new businesses face non-stop “firsts”. Unless you have faced them all, having someone with who has is invaluable. Increase your agility. Avoid costly and time-consuming mistakes. Achieve stronger results.
Examples of situational ”firsts” where we have helped clients:
Launching new brands.
Creating an integrated marketing and sales plan.
Expanding beyond Direct-to-Consumer (DTC) into relevant retail channels.
Defining a differentiated brand positioning and an inspiring mission statement.
Capturing first research and insights from consumers and customers to drive innovation roadmap and messaging.
Developing a brand’s first advertising campaign across digital and traditional media.
Designing and recruiting a marketing team; including revenue, growth, and external agency partners.
Designing a company’s and brand’s visual identity, including high-impact packaging design.
Identifying strategic business and brand-building partners.
Creating a compelling investor presentation and outreach to prospects.